September 21st, 2008 | by Jaan | Published in Featured

Some things are not important

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I am addicted to GTD. Not just because it helps me to get things done, but because it helps me understand what’s not important. And let’s face it, a lot of stuff we initially think is important really isn’t.

For example:
Subscribing to more feeds to stay in the loop. Writing yet another specification document for a project that already has four. Fretting over whether two view options is better than three in the app you are building. Reading every single book on UX. Tweaking the post categories in Wordpress for the eight time - this week.

Breath in. Breath out.

Some things are not important now, and some things never will be.

Embrace that idea and your web business will benefit, and you will likely be a lot happier.

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Andreas Carlsson

Andreas Carlsson is a Web Strategist, Creative Director and Designer based in Linköping, Sweden. His international project roster includes work for AstraZeneca, ica, Universal Music, Pfizer, and Telenor.

Since the mid-1990's Andreas has co-founded several interactive and traditional creative agencies. He is a popular speaker and presenter who is often called upon to advise brands on web strategies and audience interaction.

Andreas likes escaping into the world of typography where he crafts new typefaces and explores the impact of type on our society. He has amassed one of the world's largest collections of Tidyman pictograms, recorded four albums with industrial-ebm band Scapa Flow and dreams of coding fluently.

He is married to Malin and all three of their children have music-related names: Franke, Isola and Nivek.

Jaan Orvet

Jaan Orvet lives in San Francisco and works as a Web Strategist, Creative Director and Communications Strategist. He is also the co-founder of Silicon Valley based interactive agency Gray White Black, and a highly opinionated speaker and presenter.

Jaan has co-founded several starts up on both sides of the Atlantic, and held senior positions at companies such as Yahoo!, Sync Mediacom, Spray, Marieberg Interactive and KIO Interactive in Stockholm, San Francisco, London and Washington DC.

He is Swedish by birth, a former Silicon Valley columnist, an ex Superjudge guitarist and an occasional contributor to magazines such as Res and Gourmet. He is married to Tiff, and the godfather of one of Andreas' sons.

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