Putting the fun back in to work

The way to go about doing is has kept in step with the technological advancements of the past 10+ years.

Back then, people would say…

Oh, you work at X!
I really want to work at X!
I met NN, she works at X!

Back then large companies were blazing the trail to the future. Back then you built a personal brand/network to be attractive to the corporate community and get employment. The goal was to find a great company at which to test your ideas and theories, a place to make your dreams come true.

Today people say…

Oh, you are doing X!
I really want to work with X!
I met NN, she also does X!

Today you, the individual, have the same resources at your disposal that were the exclusive domain of large companies as recently as 10+ years ago.

The distance between you and your goals has become zero. You can get a store up and running, arrange manufacturing, spread the word and launch a product from your laptop. 10+ years ago this was beyond most people’s imagination (the progressives at the forefront of the wave of change were the exception).

You and your goal. Zero distance.
Everything you need is at your disposal, often free of charge or at a very low price. Tools, platforms, support and everything else can be had for between zero money and how-ever much you would normally spend on a night out with your friends.

This means people have gone from having goals and looking for great companies in which to make these goals a reality, to feeling that the companies they work for can’t keep up as the world moves forward, and the only way to reach their goals is to venture out on their own.

That’s when they talk about wanting to put the “fun” back in to work. And starting their own businesses to do so. And why not? It’s a zero distance journey.