The Internet has created all sorts of inexpensive opportunities for businesses to reach their target markets. If you are a webmaster or internet business owner you can now pick and choose between many different low-budget online marketing strategies to boost your presence online.
Lets Discuss Just A Few Of My FAVORITE Low Cost IM Strategies…
Listen, I don’t want to sound like a hippie, but think about it like this – online marketing is a “holistic approach” to reaching your target market. There is really no one way to boost online presence, and convert visitors into paying customers that is the end all and be all. That said, here are, in no particular order, some timeless IM strategies I recommend that you can implement to help your own business:
Email Baby!
Yes, email marketing is kind of an “old school” way of reaching your target market. But the guys who do it right know that it is deadly effective! The basic idea is that visitors who subscribed to your newsletter and mailing list are already interested in what you have to say and offer. So since you have already captured their contact info, you might as well use it to make some cash right? Hell ya you should! Email marketing is a technique that allows you to stay top of mind in the hearts and minds of your audience, to disseminate information about your newest products, and to provide special discounts whenever you have product or service sales.
“Tweet, Tweet” …Social Media Marketing!
Social media’s role in Internet marketing just keeps on expanding. And these days some believe that sites like Yahoo include social media shares and posts in their algorithm as a way to determine which sites to feature when ranking websites from the best to worst. But really, that is, if anything, just a side benefit… Use social media to let your target market in on your latest news, and to drive past visitors back to your site. Sites like Facebook, Twitter, Instagram, and YouTube are just a few of the many web properties you can use to help get your company name your out there and to push your products or services.
Communicating with your target market is also faster and easier with an account in Facebook or Twitter. You can exchange messages with your customers and discuss the pros and cons of your products and services.
Feedback Marketing (Oh man this is a good one!)
Feedback marketing is a great way to pick the brains of your target market. Through feedback marketing you will gain valuable insights about your products and services directly from the very people you are trying to sell to. With feedback marketing, you can quickly make adjustments and improvements that meet the needs of your audience.
Of course this is just the beginning, but hopefully this article shows you just what is possible to do without breaking the bank buying ads.